09 Apr Member Services Portal – AICPA

Undesired complexity can develop over time, especially in large organizations that build, buy and bolt on multiple systems. The solution is often painful and messy, but smart organizations understand when to reboot a system and when to ...

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01 Apr B to C Services Website – AON

Historically, the insurance industry moves slowly, but research showed AON’s customers are using mobile devices. When we showed that AON’s first competitor launched a new responsive site, AON knew it had to provide support ...

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25 Mar Community Development – Cotton Inc.

We produced this community for Cotton Inc. as a way to disseminate educational materials and develop relationships with textile students, professors, and professionals. Users can learn about all aspects of cotton via online courses and ...

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23 Feb Store Front – Energy

Energy efficient bulbs are great for everyone. The consumer, energy companies and the environment. But they’re a huge change, and you have to teach people to shop for them. You have to learn about lumens, color temperature, bulb ...

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20 Feb Mobile App – AICPA

The CPA Exam is arguably the toughest professional exam in the world. 18 months of brutal studying. The strategy of the American Institute of Certified Public Accountants? Prove value and win the loyalty of future members by helping ...

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09 Feb Brand Reputation – Healthcare

This integrated brand campaign for BCBSNC is so successful, they’ve updated it four years in a row. It works across paid, earned and owned media channels with emphasis on TV, social, online ads and Web (where my efforts are ...

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09 Feb Content Marketing – Deloitte

First, learn about how companies manage risk, Then, after the quiz, you see how you stack up   This infographic published by Deloitte and Forbes Magazine does a lot more than tell a story of how Fortune 500 companies manage risk. ...

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30 Jan Mobile App – Healthcare

  We went to a major NC Healthcare company in 2010 and showed them why they needed a customer service app. Our initial strategy set them on a course that they are still working toward today. This app was the first effort. Yes, we ...

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