This integrated brand campaign for BCBSNC is so successful, they’ve updated it four years in a row. It works across paid, earned and owned media channels with emphasis on TV, social, online ads and Web (where my efforts are primarily focused). This award winning responsive site delivers ¬†highly-shareable content to help users understand what is driving the rising cost of healthcare.

The team includes Jonathan Wisely, Brendan Ward, Les James, Lori Douglass, Jay Dolan, Justin Coffin, and a host of other fantastic talent. 

This site won the Communication Arts Web Pick of the Day on June 19, 2014 and numerous other awards over the years and through its incarnations.