How do you move energy customers to replace their old lighting with energy-efficient bulbs? First find the right issue to use. But what if you’re missing the data to segment people by motivator? Build a page that gets down to business¬†with one click:

duke-energy-efficiency-store-a-800By simply selecting the square footage of your home, we’ll tell our money wise customers how much dough they’ll save and our environmentalists how much carbon.


Team included Emily Massey and Ben Requena.