How do you move energy customers to replace their old lighting with energy-efficient bulbs? First find the right issue to use. But what if you’re missing the data to segment people by motivator? Build a page that gets down to business¬†with one click:

duke-energy-efficiency-store-a-800By simply selecting the square footage of your home, we’ll tell our money wise customers how much dough they’ll save and our environmentalists how much carbon.

duke-energy-efficiency-store-b-800 

Team included Emily Massey and Ben Requena.